Let’s get social, the smart, easy way!

Posted in Campfire

JB Brandworks is proud to announce that we are now a HootSuite Pro Solution Partner. HootSuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Key social network integrations include Facebook, Twitter, and LinkedIn, plus a suite of social content apps for YouTube, Flickr, Tumblr and more. Earlier this year HootSuite hit 3 million users with over 700 million messages sent through over 6 million unique social profiles. Along with HootSuite’s web platform, 20% of...

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Can you teach old PR new tricks?

Posted in Campfire

Today I attended PubCampMS 2011 at the University of Southern Mississippi. This was the first time I’ve ever attended an unconference, a very nice change from often poorly formatted PowerPoint presentations with a quick 2 minute Q&A where nobody really talks. The purpose of PubCampMS is to have an open discussion on all things social media. I went today not really knowing what to expect. I was surprised to see many seasoned PR/Marketing professionals in the room, many I have worked with in the past. As we all talked about the basics of social media and new ideas and tools to use,...

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Braves, burritos and brochures

Posted in Campfire

I don’t remember how old I was, somewhere between 7 and 10, but I remember vividly spending my summers doing marketing for a small business. After a good swim in the morning sun, I would come inside, fix myself a microwavable burrito (Sam’s Club had just opened and I imagine they were a good deal), and turn the TV to TBS to watch my Braves. Such luxuries did not come without cost. It was my job during those glorious summer days to stuff envelopes with product brochures for my father’s garage door business. At the time I didn’t prefer this tedious task. What if I was...

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